1. Who we are
DeskForeman (“we,” “us,” “our”) provides residential contractors with an AI assistant, named Maya, that handles customer-initiated project conversations by SMS. This policy explains how we collect, use, and protect information when you use our service at deskforeman.com or interact with us by SMS or email.
2. Information we collect
From contractors (our customers)
- Account information: name, email, phone number, business name, service area
- Business settings: services offered, policies, escalation rules, and preferred voice
- Payment information: handled by a secure payment processor; we do not store card numbers
- Communication history with our onboarding and management system
From end customers (people contacting our contractors)
- Contact information: name, phone number, and property address when provided
- Project details shared in conversation: project type, size, timeline, access, and similar facts
- Conversation history with the AI assistant
- Photo attachments, where a contractor has attachment intake enabled, retained for that contractor’s review
Collected automatically
- Device and browser information when visiting our website
- IP address and general location data
- Usage analytics (pages visited, features used)
3. How we use information
- To operate the assistant: replying to customer inquiries, asking project questions, and organizing what the customer has shared
- To prepare decisions for the contractor, including the customer context and the exact wording of a proposed outgoing message
- To record approvals, revisions, reminders, and their outcomes
- To manage contractor accounts and billing
- To improve service quality and reliability
- To send service-related communications (account updates, system notifications)
- To detect and prevent fraud or abuse
4. SMS and messaging
The service communicates with end customers by SMS on behalf of our contractor customers.
- Consent: End customers begin the conversation by texting the contractor’s published business number. By sending a message they consent to receiving replies related to that inquiry.
- Opt-out: End customers can text STOP at any time. We honor opt-out requests immediately.
- Message frequency: Frequency varies with the conversation. We do not send unsolicited marketing messages.
- Message and data rates may apply, depending on the end customer’s carrier and plan.
5. AI and automated processing
The assistant uses artificial intelligence (powered by Anthropic’s Claude) to:
- Generate conversational replies to customer inquiries
- Extract and organize project information from the conversation
- Prepare a summary of the known scope for the contractor to act on
- Draft the wording of a customer message for the contractor to approve, change, or reject
The assistant does not set prices, book calendar appointments, or produce proposals, contracts, or signatures. A message that states a price, a confirmed time, or a promise is sent only after the contractor approves that exact wording. The assistant identifies itself as an AI in its first message to every customer.
6. Information sharing
We do not sell personal information. We share information only as follows:
- With contractors: End customer information is shared with the contractor whose business number was contacted.
- Service providers: Twilio (SMS), AI model providers, Umami (cookie-free website analytics), hosting providers, and payment processors, to operate the service.
- Legal requirements: We may disclose information if required by law, subpoena, or legal process.
7. Data security
We implement industry-standard security measures, including:
- Encryption in transit (TLS) and at rest
- Tenant-isolated data architecture, so each contractor’s data is separated
- Token-based authentication and API key management
- Regular security reviews
8. Data retention
We retain conversation and project data for the duration of the contractor’s active subscription plus 90 days. Contractors can request deletion of their data at any time by contacting us. End customers can request deletion of their personal information at support@deskforeman.com.
9. Your rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of SMS communications at any time by texting STOP
To exercise these rights, contact us at support@deskforeman.com.
10. Children’s privacy
Our service is not directed to individuals under 18. We do not knowingly collect information from children.
11. Changes to this policy
We may update this policy from time to time. Material changes are posted here with a revised effective date, and contractors may also receive notice where required.
12. Contact us
Questions about this policy or our data practices: support@deskforeman.com.